Borussia Dortmund, a traditional German football club, has chosen Bangkok Airways, a regional airline of Thailand, as a regional partner.
BVB’s CMO - Carsten Cramer and Bangkok Airways President - Puttipong Prasarttong-Osoth at Signal Iduna Park in Dortmund, Germany. Photo: Bangkok Airways Public Company Limited
The cooperation deal includes a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, mainland China, Hong Kong, India and Bangladesh which will enhance the airline's brand recognition across the region.
Mr. Puttipong Prasarttong-Osoth, Bangkok Airways' President, stated: "We are so proud and excited to partner with Borussia Dortmund, an eight-time German Champions. With Borussia Dortmund's strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways' brand image as Asia's Boutique Airlineas well as make the airline better known across Asia and Europe which are our main customer bases."
"Another highlight is BVB Evonik Football School for children as giving back to the community has been part of our business roadmap for many years. We will work with our dedicated CSR team to make this sponsorship activation tangible," added Mr.Puttipong.
Carsten Cramer, Chief Marketing Officer of Borussia Dortmund said: "We are excited to partner with Bangkok Airways that have strengthened their award winning position over the last couple of years in Asia. Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways' key markets."